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Jordan sports Limited by Share Ltd (hereinafter referred to as the Jordan sports) the risk of trade names and trademarks of the barrel of gunpowder exploded, February 23rd, CCTV host Rui Chenggang micro-blog broke the news, Michael Jordan has commissioned a lawyer to sue Jordan sports China. News came out, followed by major media reports followed by, a moment of public uproar. And careful readers will find that these news in the final metropolis understatement mentioned that consumers have sued Jordan sports dealers.
it is reported that, at the beginning of this year, consumers have commissioned the Beijing lawyer Jordan sports strategy will be the dealer sued to Haidian court, said Jordan sports dealers with "Jordan" brand of sportswear shoes, but the sales process did not inform consumers of "Jordan" trademark and basketball star Jordan has nothing to do, to consumers misleading or fraudulent.
for Michael Jordan, he is a famous basketball star in the United States, he said in the litigation document, Jordan sports brand trademark used his Chinese translation, infringement of its name. While consumers said Jordan sports dealers selling "Jordan" sports shoes to constitute fraud. Two, although the plaintiff and defendant are different, they all involve Jordan sports. This can not help but speculate whether the two case is a carefully set of Michael Jordan litigation "combination of boxing."".
for now, this possibility does exist. First, consumers sued the Jordan sports dealer case is not directly against Jordan sports, but the indictment shows that the main reasons for the lawsuit is the Jordan sports "Jordan" trademark does not explicitly disassociate themselves with Michael Jordan, misleading and fraud. This shows that the consumer and Michael Jordan Jordan wins the sports "Jordan" trademark, the same purpose of lawsuit. Secondly, for Michael Jordan, if someone can sue Jordan sports dealer as a consumer, it will greatly benefit Michael Jordan's right of attorney for Jordan sports. This is because, as a foreign celebrity in Chinese if there is known to every family, some fans filed a similar lawsuit, not only to win the support of many fans Chinese moral, enhance public awareness of the China Jordan sports law of intuitive, but also more pressure on Jordan sports. Finally, in terms of industry, the two suits are aimed at Jordan sports and its dealers respectively. In other words, they are aimed at the producers and sellers of "Jordan" goods, not only involving the production process of "Jordan" goods, but also the circulation and sales process. Michael Jordan and consumers together, the whole process will be able to accurately hit the Jordan sports production and sales, which will undoubtedly give Jordan sports more pressure, so as to gain more bargaining chips, will increase the likelihood of success.
Jordan recently issued a statement saying: "Jordan and the people of the name of Jordan's love and sense of identification is established by me, you see the Jordan brand (Jordan Brand) when you will think of me Michael Jordan. When I learned that there were other companies without my permission to use my Chinese name, number 23, or even try
